Step 9: Designer: Branding Your Booking Site
If you're at the stage of customizing your booking site, you're about to add a personal touch that can significantly enhance your attendees' experience. Let's dive into how you can brand your booking site effectively using Resiada's site Designer.
Why Brand Your Booking Site?
First things first, why bother branding? A well-branded site not only looks professional but also creates a memorable experience for your attendees. It aligns with your event's theme and makes information easily accessible, leading to a seamless booking process.
Step 1: Visual Customization
- Event Logo: This is your first branding opportunity. Upload your event logo (preferably in PNG format with a transparent background) to make your site instantly recognizable. We suggest a horizontal PNG with a resolution of 800 x 300.
- Front Page Image: Set the tone with a striking image on your landing page. Choose a JPG or PNG (resolution of 1824 x 680 pixels). Be aware that the top third might be overlaid by search fields, so avoid important text in this area.
- Accent Color: Select a color that represents your event's theme. This will be used for buttons and icons. The system sets the button text color, but you can customize it if needed, keeping accessibility standards in mind.
Step 2: Content and Event Details
- Event Details: These are automatically populated from your event setup, ensuring consistency. Double-check for accuracy.
- Homepage Content: Here's where you can get creative. Use the rich text editor to add additional content, like a welcoming message or event highlights.
- Support Section: Information here will also automatically populate if they were entered in the Event Settings step. This is crucial for attendees needing assistance.
Step 3: Sponsorship Features
- Sponsor Builder: An excellent way to showcase sponsors. You can display all sponsors simultaneously or as a scrolling carousel.
- Adding Sponsors: Easily add sponsors by uploading their logos and setting link types (no link, link to a hotel, or an external webpage). You can control which sponsors are visible to different sub-blocks.
- Creating Sponsor Sections: Organize sponsors under section headings (e.g., 'Platinum Sponsor') and drag them under their respective headings. This is particularly useful for communicating tiered sponsorship levels to attendees.
Best Practices for a Branded Booking Site
- Consistency is Key: Ensure your branding is consistent across the site.
- Clear and Accessible: Make information easy to find and understand.
- Regular Updates: Keep your site updated with the latest event details.
- Feedback Incorporation: Use attendee feedback to make improvements.
Branding your booking site in Resiada is more than just a cosmetic exercise. It's about creating an environment that reflects the essence of your event and makes the booking process intuitive and enjoyable for your attendees. With these steps, you’re well on your way to creating a site that not only looks great but also resonates with your event's unique identity. Remember, a well-branded site is your event’s digital handshake – make it count!